By using these eGuides with your customers, you're....

• Offering them a quick, simple way to help them better understand their coverage options, while
• Reinforcing your role as trusted advisor by helping customers feel more knowledgeable about their business insurance coverage choices - enabling them to confidently plan for their future.

Make it Yours... add these eGuides to your website.

You take your responsibility to protect the livelihoods of your small business customers seriously. And, we believe these tools are an easy way to help you fulfill that obligation.

Details:

Now available for use in your own communications to your clients, whether via your agency's website, in your newsletter or through an email. Just copy one or all of these URLs -

• Workers' Comp: http://www.thehartford.com/workers-comp/generic-workers-compensation.shtml
• Business Auto: http://www.thehartford.com/business-auto/generic-business-auto.shtml
• Business Owner's Policy: http://www.thehartford.com/business-owners-policy/generic-business-owners-policy.shtml

A few quick tips:

1. If you plan to place this on your agency's website, provide the link's URL to your content manager or webmaster. He/she can hyperlink the eGuides anywhere you'd like.

2. To use in an electronic newsletter, you want to create a "hot spot". Provide the URL to your designer/editor. You can create a hyperlink in most applications, i.e. Microsoft Word, Adobe, any html editor. You would highlight the link, i.e. Learn About Workers' Compensation Today. Right Click. Click "Add Link". Enter the URL. Click "OK".

3. All email platforms have unique linking protocols. In Microsoft Outlook, as an example, to create a hyperlink - you can simply type or paste the link into the email with a description of the link. Or, highlight the text you want to link, click Insert, then Hyperlink. Type, or copy and paste the link and click ok. This will link the words you highlighted to the Workers' Compensation eGuide.