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An Easy Way to Identify Payroll Billing Opportunities
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Our research shows that once a small business owner learns about payroll billing, [s]he sees the clear advantages and wants to register.1 Unfortunately, only 10% of small businesses surveyed said they had received pay-as-you-go information from their agent or payroll company. So we’re finding ways to make delivering the solutions customers want easier for you.
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By searching the name of your customer’s CPA / bookkeeper on GOOGLE, you can quickly identify whether [s]he uses Intuit / Quickbooks. This is because payroll-related services companies that use Intuit / Quickbooks generally include the Intuit / Quickbooks name and logo on their website. When the name and logo is listed, choose Intuit / Quickbooks from the ICON drop-down when issuing a workers’ comp policy to sign your customer up for payroll billing. It’s that easy, and they’ll be glad you did.
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View this video for more information on how to choose payroll billing in ICON. It's simple and can help provide the customer with the cash flow benefits they’re looking for.
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Encouraging customers to elect payroll billing is good for your business too. We've found that policies with our payroll billing option retain at as much as 3 points higher than those on direct bill.2 So make the most of the opportunity and deliver a solution your customers want!
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Prepare. Protect. Prevail. With The Hartford.®
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